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Welcome, 
 

I'm Cathy—
A brand designer
 


Capturing brands' essence and story clearly, boldly, and with purpose.

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Story-led branding
Cohesive brand identities
Lasting designs
Inclusive Design
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Optivity

Strategy in Motion

Branding | Packaging | Print
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IKEA

Weaving A Narrative

Annual Report | Ad Campaign | Layout Design

These are the projects that challenged me and shaped my thinking.

Every design begins with questions. Who is it for? What problem is it solving? And how can the message be communicated with clarity, purpose, and emotion? I tried to answer these questions through a thoughtful and intentional design process.

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Fire Safety Booklet

Eight Voices, One Vision

Team Project | Illustration | Print
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BCIT Burnaby Map Update

Navigating Purpose
and Context

Illustration | Layout Design | Print
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Kommunity

Learning to Pivot

Branding | Research | Web Design
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IKEA 

Assembling an Online Personality

Social Media
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If you're a fellow creative, a hiring manager, or just someone who enjoys good design, I’d love to hear from you. Let’s chat about ideas, collaboration, or future opportunities!
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Cathy Ye

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